![]() With this focus, Apple can strip out the tech that enables the weirder features (like the whole seeing eyes through the glass and 3D video recording), which would, in turn, improve battery life and bring the cost down.Īpple may be the company to bring mixed reality to the masses, but the Vision Pro is not the device that will do it. In two years, I predict you’ll see Apple announce a headset that walks back a lot of these features, and focuses on what people actually use it for: I think the same crystallizing moment is coming for the Vision Pro. Now, you don’t hear a single thing about other features - it’s all about monitoring your health and encouraging you to workout. Fast forward a couple of years and Cupertino realized that this was the key selling point - and it pivoted hard. Remember the Apple Watch announcement? Its health and fitness credentials only took up a few minutes of the keynote. The company throws everything at the wall to see what sticks in its initial attempt and then hones in on what people are actually doing with the tech. It’s a tale as old as time when it comes to Apple products in a new category. Why do I need something on my wrist giving me the notifications from my phone when I could just get my phone out of my pocket? It made it seem a little redundant, but there were some elements that did make it useful.Īt the moment, beyond the standard features you get from a VR/AR headset like gaming and watching immersive content, the ways to use the Vision Pro don’t give you those useful vibes - making it feel a whole lot more pointless at that $3,499 price. When the first Apple Watch came around, you couldn’t help but question the point of it. I fear it could be a lot worse because it doesn’t actually have what I would call that usefulness factor to propel it forward. ![]() I don’t think the Vision Pro will follow the same trajectory. On iPhone 8 or earlier or iOS 11 or earlier: Swipe up from the bottom edge of the screen. The first Apple Watch was slow and had half-baked software, which led to (you guessed it) average sales. Open Control Center: On iPhone X or later or iPad with iPadOS 13 or later: Swipe down from the upper-right corner of the screen. ![]() The first iPhone was overpriced and only supported 2G networks, which led to average sales. First-gen Apple products often have a bumpy start. ![]()
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